"This highly concentrated serum helps brighten the complexion, reduce the appearance of dark spots and reinforce the skin's natural ability to renew."


Brightening Serum is made using our exclusive Alciv-5C™ complex, a potent blend that brightens, lightens and restores your natural skin tone by reducing the appearance of dark spots, discoloration and uneven complexion.
Enhanced sea fennel stem cells technology, this highly concentrated serum helps repair skin by stimulating the skin's natural cell renewal cycle to reveal clearer, more luminous skin.
Use Brightening Serum to fortify your skin's natural protective barrier and balance the skin’s natural moisture for a brighter, healthier-looking, luminous, and more even complexion

"Restore the healthy look, renew skin clarity and reinforce the skin’s natural repair"


Winner: Best Dark Spot Treatment - Beauty Hall of Fame 2018, Cleo Magazine Singapore

Winner: Best Serum - The Beauty Shortlist Mama & Baby Awards 2018, UK




This exclusive powerful blend of Amitose DGA™(non-ionic Vitamin C derivative), Niacinamide, and α-arbutin increases collagen production, minimize the appearance of dark spots while increasing hydration and strengthening the skin’s barrier on multiple levels.

Sea fennel 

From a  plant stem cells technology, this aromatic medicinal plant helps to boost hydration, reinforce the skin's natural cell renewal cycle to reveal clearer, more luminous skin.

 Wild thyme

This potent herb helps target melanin-transporter production and control of circadian rhythm related melanin production to improve the appearance of dark spots.



Apply serum onto face and neck before moisturizer. For morning and evening. 




★★★★★ (5.0)

“Really light weight and easy to apply on your skin. Does not leave any residue or scent, and a little goes a long way! Looking forward to seeing results on my dark spots with this! The dropper is easy to handle to avoid any messy situations, you cam put this on after cleansig your face and before your makeup routine…”

Judith Reyes

★★★★★ (5.0)

“…This product has to be applied jafter cleansing and before moisturizing your skin, it is a great product to help diminish dark spots, to help your skin appear more even with a luminous complexion. It is lightweight, it is great for brightening your skin. I will definitely finish this bottle and probably buy it again if my skin still needs it…”


★★★★☆ (4.00)

“This serum is really nice. The smell is light and absorbs into my skin and leaves it hydrated!!!...”


★★★★☆ (4.833)

“This serum absorbs really quickly! I put this on before moisturizing my face. It absorbs really quickly. It doesn't have a strong scent which is good. It leaves my face soft and it isn't sticky at all…”


★★★★★ (5.0)

“…This is usually a bit more expensive directly from 3Rific but the ingredients they use make it well worth it. Luckily this 3Rific product was way easier for me to open than the Radiance Cream. I really like the light texture and easy apllication of this serum. A lot of serums Ive tried in the past sometimes feel too thick or sticky but this one is perfect! If you try thus out, a littke bit goes a long way- the bottle seemed a little too small at first but when I realized how far the product goes, I felt better. After several days of using this, my skin looked and felt great! Im prone to breakouts, but I was excited that I did not have any acne issues while using this…”


★★★☆☆ (3.83)

“It's smaller than I expected, smaller than my hand. Absorb really well and moisturizing on my skin. It's quite watery for a serum and very easy to blend…”


★★★★★ (5.0)

“…Ive applied this product like a serum, mixed in with my nighttime moisturizer, or even patted in as a standalone product, and the results are more or less the same: moisturized and smooth looking skin the next morning. This product does feel more like a concentrate than serum with its thicker consistency, hence, why I prefer using this at night. I doubt Ill be seeing the evenness of complexion by the time I finish this bottle, but it is still a nice product to have at hand. I would consider purchasing this at its full price for $35 a pop or even checking out the rest of the line…”

Sherman Chan 

★★★★☆ (4.833)

“This serum doesn't have a particularly noticeable scent and it feels cooling on the skin. It's sticky when I first apply it but it absorbs really well! It has a watery consistency and my skin has seemed to brighten up a bit! Would consider repurchasing this! :) (Also, this product is made in Japan ^^)…”


*We strives to keep ingredient lists on this website as accurate as possible, we cannot guarantee that these lists are complete, up-to-date, and error-free. Please refer to the ingredients list on the product packaging for the most accurate list of ingredients. All ingredient photos on this website are for reference only, actual plants/raw ingredient may different. ALCIV-5C trademark has been registered at Intellectual Property Office of Singapore  under  3RIFIC Pte Ltd.